The first CowParade® was held in Zurich in 1998, with the aim of show-casing local artistic talent and bringing some life to the streets of the city. The rest is history, with events taking place in Chicago and New York, quickly followed by many cities across the globe.
CowParade® has brightened the streets of cities in every continent of the world, and the parade is continuing with new cities participating every year. So far, more than 70 cities have participated with over 6.500 artists involved in the design of more than 6.000 cows! CowParade has grown into the truly largest public art event in the world.
CowParade® is all about offering public access to thought-provoking, stimulating art in an urban environment. While supporting this inspiring goal we also dedicate ourselves to being socially responsible as a business. Many life-size cows are donated after the event and auctioned off. The great majority of proceeds is donated to charity, mostly aimed at young people in need in the country where the event is taking place. So far the brand has raised many millions around the world.
To make our proposition commercially viable we select unique designs form the many thousands available and reproduce exact replica’s. Most of our figurines are hand painted. Thankfully our figurines have proven to be a commercial success story. Many consumers love the colourful art and the wide range of choice. Every six months we introduce many new designs, keeping the collection fresh and up to date.
These are the official sizes in the CowParade Collection: